Relevance
Match each story to the correct beat and publication.
Media relations is not mass emailing. We organise the story, identify relevant editorial opportunities and make outreach easier to understand and evaluate.
Match each story to the correct beat and publication.
Approach media when the information is genuinely useful.
Prepare facts, quotes, visuals and spokesperson access.
Keep communication concise, clear and professional.
Review the announcement and its strongest editorial value.
Build a relevant media and journalist list.
Create concise materials and supporting assets.
Contact media with a clear reason to care.
Coordinate responses, interviews and follow-up.
The strongest campaigns connect strategy, content, media, web experience and follow-up. We organise those parts around one clear result.